If you’re exhibiting at a tradeshow, there’s no denying which promotional product is a must for your event: custom pens. They’re one of the most popular tradeshow giveaways, and people expect them at your booth.
But why pens?
A lot of reasons, actually.
Pens appeal to the masses.
Fifty percent of U.S. consumers own writing instruments, according to the Advertising Specialty Institute (ASI).
Pens are one of the most affordable promotional tools.
Logo pens and pencils tie bags for the lowest cost-per-impression in the U.S., according to ASI.
Pens get your brand remembered.
Two-thirds of people can recall the name of the advertiser who gave them a pen within the last 12 months, according to Promotional Products Association International (PPAI).
People find pens functional and relevant.
PPAI reports that 73% of people carry a pen with them at all times.
People use pens – often multiple times a day.
Thirty-nine percent of people use a pen approximately 10 times a day, according to PPAI, and 21% use pens about five times a day.
People love pens.
Seventy-six percent of people consider the pen an important, very important or extremely important part of their daily activities, according to PPAI.
People love free stuff, and people love pens.
If you’re looking for that one must-have promotional product for your next tradeshow, pens are the perfect pick.
s a promotional product that puts your logo right where you want it – directly into the hands of your customers.