Custom tote bags are promotional items that get your message a ton of mileage. They have a huge imprint space, and they get thousands of impressions – almost 9,000 for the average bag.
The bags are a great way of promoting your business.They are something that customer can get great use out of, and they look fabulous.
The biggest benefit, though, is that recipients now have a bag they can use over and over. They can use them for any number of things, and because the website is imprinted along with the logo, people know exactly where to find the shop. The bags are a useful gift for recipients and an excellent marketing tool
As society becomes more and more environmentally conscious, businesses are finding ways to align themselves with this growing trend and using custom reusable grocery bags for marketing efforts is one such popular way to do so. They can already be seen in many supermarkets, as replacements for paper and plastic bags. The latter two items had been mainstays at such businesses for many years, allowing shoppers to transport their goods home with ease.
There are many different custom reusable grocery bags available for purchase in a range of colors, styles and price points to fit any company’s budgets and needs. Most are made from non woven polypropylene, a recyclable fabric-like material that is made from fibers and many are additionally laminated or insulated to provide extra protection for perishable items. Some have special features too that include front pockets for extra storage, divided main compartments, and snap closures, and most fold down for convenient storage. When it comes to actually customizing them, screen printing is the most commonly used decoration technique. And because they provide such a large imprint area for customization, there is an opportunity for optimal advertising for purchasers with the potential to truly capture the attention of those who come in contact with users of the bags.When companies customize custom shopping totes with their name and logo or other design, they are not only creating a product to market their brand, but further, they are marketing the fact that their business is dedicated to promoting eco-friendly practices. As mentioned previously, society as a whole is trending towards more environmentally conscious attitudes, and the use of reusable items by a business can help consumers look more positively toward the organization and even help to gain more potential consumers who are particularly wary of the eco-status of the merchants with which they make transactions.
And while the totes are often used to promote grocery stores themselves, they can also be used as promotional merchandise by practically any company a part of any industry. They can be used as giveaways at trade shows, as gifts for consumers, and even as a creative way to package gifts for employees and goods for consumers. The advertising a company will receive from recipients’ future use of their bags will far outweigh the initial cost of purchasing them. After all, the term reusable is in their name – so one’s brand can continue to be advertised for years to come!
Want to know more about marketing with custom bags? Check out our custom bags on Slidshare.