Build Customer Goodwill With Promotional Products

Promotional products foster customer goodwill (positive attitudes and feelings)
toward a company and its salespeople. This study, completed by Baylor University
in 1992, involved a textbook publisher sending 4,000 educators either: (1) a pocket
calculator plus a letter, (2) a lower-priced highlighter pen plus a letter, or (3) a
letter only.
• Customers who received a promotional product expressed more good
will toward the company and its salespeople than those who did not
receive a promotional product.
• The attitudes of those who received the calculator were consistently more positive than for those who received the less expensive highlighter pen.
• Customers who received the pocket calculator or the highlighter pen rated the proficiency and ability of the sales representatives as 34% and 16%
(respectively) higher than those who received only the thank you letter.
• On questions relating to the customers’ personal feelings toward the company and its sales representatives, customers who received the calculator
scored 52% higher than the letter only group (see table above).

 promotional products

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Bag Solution

Objective – Customer wanted a new bag. Bags are used at various campus events and for incoming freshmen. They did not want the non-woven polypropylene but a new canvas bag. After several presentations nothing had been resolved. I really thought the non woven would be of interest because of the other Eco friendly items they had purchased in the past. I did a spec sample with their logo.

Action – Customer loved the bag and ultimately placed an order for 9000 pieces . They felt it supported their green initiative as well as being stylish.

Result – Bag has been very popular. Two other groups on campus purchased similar bags from T&N Promotions Plus.

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3T MRI Rollout

Objective – Hospital was purchasing new state of the art MRI equipment for the Hospital called a 3T MRI. they wanted to advertise to the local Doctors and employees about the equipment in a fun inventive way within a budget of $5 and under for the doctors and $2 and under for the employees

Action – One promotional item was chosen  to send out to the Doctors that would refer patients to the Hospital to use to highlight the new machine and 1 item was selected to give the employees as a gift to promote the new machinery. The item selected was a desk piece that was a magnet that had 3 people clips on top that looked like a person laying down on a MRI machine. Imprint said 3T MRI and the hospital name. The employee gift was a packet of 3 tea bags to promote the name of the machine the 3T MRI.

Result – The result was increased excitement and awareness within the hospital of the new machine. The awareness resulted increased bookings scheduled within that department for the months following the promotion. The more times the equipment was used the more times it could pay for itself. Client loved both solutions and re-ordered on the desk magnets for the doctors a two times from T&N Promotions Plus .

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What is Earth day?

Earth Day is an annual event that’s celebrated by people worldwide. The day-long observance is about showing our appreciation for the planet and helping to protect it. That’s why Earth Day the best time to encourage people to spread the word about uniting for a sustainable future. There’s no better way to show appreciation for the earth and its resources than by distributing Earth Day promos. All of our Earth Day giveaways help educate and inform individuals about the repercussions of the choices they make every day. Our selection of Earth Day ideas includes recycled and organic products. For a larger selection, view our full line of Eco-friendly items at

For our Special Promotions view Earth Day Specials.


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The Advantages Of Promotional Products

Many companies and organizations use advertising promotional products and promotional items to help to sell their products or services. This is a great approach to the public, as there are a number of advantages to promotional products and promotional items. If you are considering promotional products or corporate gifts for your business or organization it is imperative to remember the three crucial Cs cost, control, and connection. These three Cs are the main reasons why promotional products and business gifts work so well in most situations!

* Cost: First and foremost, promotional products and advertising corporate gifts can help your business because they are cost-effective. Items like pens, key chains, and mouse pads bearing your company name are not pricey, but they provide lot of advertising. While some may choose to spend thousands of dollars on a television commercial that only runs one month, you can spend thousands on promotional products instead for unlimited advertising. Why? Well, when someone takes one of your pens, featuring your logo and phone number, he or she may keep it for a long time. Although they may not need your services right now, in three years they might, and since they’ve saved your pen, they know just who to call! Imagine also how your advertising power will multiply as your pens get forgotten at the bank, dropped at the drycleaners, and lent to loved ones.

* Control: Promotional products and promotional gifts also allow you to control how people view your brand and marketing message. For example, if your doctor’s office is seen as best for older adults, you can use promotional products like mini beach balls to show that you’re child friendly as well. This is especially crucial when you’re re-branding your business or organisation. Promotional products and advertising gifts give you control to choose the exact layout of your logo and address, as well as give you the control to choose the specific colors. There are literally hundreds of promotional products to consider, so you can choose what best fits your company, organization its target market and the specific promotional message you have in mind.

* Connection: Lastly, one of the main advantages to promotional products is that they allow you to connect to your customers in a unique and memorable way. Products and services that sell are ones where consumers feel like you’re looking out for their best interests. Offering promotional products is a value to your customers. Everyone like a free gift, even if it is something as small as a coaster! Remember, you can also use your promotional products to draw in customers at a convention or fair booth. If you have the best give-a-ways, people will want to check out your booth, and as you’re giving the a free promotional product, you can do a short sales pitch.

The advantages to promotional products go on and on. Consider them for your business, because they can truly give you the sales boost you need.

For additional information on promotional products, promotional items and business gifts check out the leading promotional gift suppliers online today!


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