Objective – Customer wanted a new bag. Bags are used at various campus events and for incoming freshmen. They did not want the non-woven polypropylene but a new canvas bag. After several presentations nothing had been resolved. I really thought the non woven would be of interest because of the other Eco friendly items they had purchased in the past. I did a spec sample with their logo.
Action – Customer loved the bag and ultimately placed an order for 9000 pieces . They felt it supported their green initiative as well as being stylish.
Result – Bag has been very popular. Two other groups on campus purchased similar bags from T&N Promotions Plus.