Develop A Promotional Plan with T&N Promotions Plus

Develop A Promotional PlanReady to plan your next promotion?  Develop A Promotional Plan with T&N Promotions Plus . You and your consultant will discuss these seven important elements to help you plan the best promotion for reaching your objective:

1. Define a specific objective.

Whether the goal is to increase traffic at a tradeshow exhibit or to boost sales with current clients, the first step in any campaign is to clarify the purpose of the program.

2. Determine a workable distribution plan to a targeted audience.

Distribution of a promotional product is as important as the item itself. Research shows that a carefully executed distribution plan significantly increases the effectiveness of promotional products. For example, a pre-show mailing to a select audience delivers more tradeshow traffic and qualified leads than simply distributing items to passersby at the show.

3. Create a central theme.

Linking a recognizable logo and color to all aspects of a campaign, from promotional products to sales sheets to product packaging, helps create an instantly recognizable image.

4. Develop a message to support the theme.

Supporting a campaign’s theme with a message helps to solidify a company’s name, service or products in the target audience’s mind. For instance, to promote its services to small businesses, a bank created the theme “Are you tired of being treated like a small fish?” and sent fish-related products to its prospects along with promotional literature.

5. Select a promotional product that bears a natural relationship to your profession or communications theme.

A good example is a company that developed a magic motif for its conference at Disney World. Attendees received magic-related products to tie in with the theme “Experience the magic at Disney®.”

6. Don’t pick an item based solely on uniqueness, price or perceived value.

Don’t fall prey to the latest trends or fads. The most effective promotional products are used in a cohesive, well-planned campaign.

7. Use a qualified promotional products consultant.

A good promotional products consultant will help you answer all of these questions as well as offer a variety of value-added services, including unique product ideas, creative distribution solutions and insight on the different imprinting methods just to name a few


T&N Promotions  Promotional Products offers you a wide selection of promotional items at competitive prices to meet your budget requirements. With popular categories like promotional penscustom T-shirtscorporate apparel and more, we have everything you need to help your brand make a statement.promotional sport items, gifts, apparel, hats, and much more.

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3T MRI Rollout

Objective – Hospital was purchasing new state of the art MRI equipment for the Hospital called a 3T MRI. they wanted to advertise to the local Doctors and employees about the equipment in a fun inventive way within a budget of $5 and under for the doctors and $2 and under for the employees

Action – One promotional item was chosen  to send out to the Doctors that would refer patients to the Hospital to use to highlight the new machine and 1 item was selected to give the employees as a gift to promote the new machinery. The item selected was a desk piece that was a magnet that had 3 people clips on top that looked like a person laying down on a MRI machine. Imprint said 3T MRI and the hospital name. The employee gift was a packet of 3 tea bags to promote the name of the machine the 3T MRI.

Result – The result was increased excitement and awareness within the hospital of the new machine. The awareness resulted increased bookings scheduled within that department for the months following the promotion. The more times the equipment was used the more times it could pay for itself. Client loved both solutions and re-ordered on the desk magnets for the doctors a two times from T&N Promotions Plus .

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