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BIG TOTE BAGS ARE COMING STRONG

 

The summer is awash with amazingly stylish tote bag designs, from Max Mara’s luxurious fur and animal-print bags to Armani’s newest totes in sleek neutrals and Emilio Pucci’s artful floral-print bags. Considered more than mere accessories these days, tote bags showcase some of the most extraordinary patterns presently trending in the fashion world. If you follow fashion, you know that color blocking is everywhere and predicted to remain strong into fall. With its clean lines and pops of color, this trend is fairly simple to incorporate as a tote bag design. The aesthetic is part of a continued movement toward bold and bright patterns. Color choice has quickly become an extension of a customer’s personality and branding. Design trends don’t just apply to pattern. Size matters too. We’re still seeing small totes, but big bags are coming on strong. Functionality is important as well, and clients in different markets have specific needs that can be met by customizing bags with extra pockets and durable materials. Importance of keeping up on current fashion trends and applying them to one’s inventory: Stay unique and distribute oversized bags with retail-oriented and fashion forward style options. Take a client’s personality into consideration and enhance it using color, size and pattern. For the kinds of extra features end-users want include built-in coolers, lots of pockets, waterproof linings, shoulder straps, patterns, zipper pulls, and more.

RED TOTE BAGWatch the video PC_EssentialTote_720x480

By Nora Sevaslian

 

 

 

 

 

 

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Condominiums Promotions

We created this condominium promotional project to boost and sustain owner excitement and commitment during the two-year construction phase of a beachfront resort using promotional items.

Strategy & Execution: During the construction of the Aqua Condominium Resort, extreme hurricane activity in the area threatened to discourage owners who had signed pre-construction contracts. To keep enthusiasm high among potential owners, developers employed an ongoing promotional product campaign to build brand awareness and loyalty. A collection of premium gifts was selected and branded with the Aqua logo. Throughout the two years of construction, owners regularly received luxury beach towels, tote bags, cheese sets, chef’s aprons, bath robes and other items, all designed to paint a picture of what the relaxing, carefree lifestyle would be like, once the condominiums were complete. The campaign was supported by quarterly newsletters, personal letters from the developer and “road show” owner parties in various cities where pockets of owners lived…truly a multi-faceted, cohesive marketing campaign. The final touch was an acrylic Aqua logoed wine bucket and a bottle of wine welcoming owners to their new condominium.

Results: Upon completion of the property, every pre-construction contract converted to a closed unit. Furthermore, due to heightened brand awareness and buzz, the condominium promotions212 units condominium tower can boast 100-percent closed status.

 

 

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